The house
Founded by someone who disliked jewellery shops.
In 2017, in Quebec City, Julien Duguay opened a shop on one simple idea: stop selling the dream and start showing the invoice — the weight, the title, the origin, the margin.
The story
Nine years, two boutiques, no shortcuts.
2017
The first window
A thirty-square-metre shop in Chicoutimi, stock financed on a line of credit, and the rule that will not change: every piece leaves with its appraisal certificate.
2019
The recognition
MEI award from the Ministry of Economy and Innovation. That same year, the house became the province's leading online jeweller.
2022
The flagship
7675 rue des Métis in Quebec City: $1.2 million invested in a place designed so you can compare two stones in daylight, seated, unhurried.
2026
The atelier
Casting, setting and engraving are now done on site. What took six weeks at a subcontractor takes three here.
Our commitments
Four promises, in black and white.
01
The title, always
10, 14 or 18 karat, hallmarked. No plating, no rolled gold, no ambiguity on the tag.
02
The day's gold price
Our price grids follow the market. When gold falls, our prices fall too — it is rare, and it is normal.
03
The buyback
We buy back what we sold, at the day's rate, with no house discount.
04
Care for life
Cleaning, repolishing and length adjustment included, for as long as you wear the piece.
Meet us
Two addresses, one team.
Flagship
Quebec City
7675, rue des Métis
- Mon — Wed · 10 am – 6 pm
- Thu — Fri · 10 am – 9 pm
- Sat — Sun · 10 am – 5 pm
Repair workshop
Chicoutimi
1324, boulevard Talbot
- Mon — Fri · 10 am – 6 pm
- Sat · 10 am – 5 pm
- Sun · closed
The Medusa Circle
The rare pieces go before they reach the window.
One letter a month: certified watch arrivals, one-of-a-kind pieces leaving the workshop, and invitations to private evenings in store.
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